CLIENT
Drayton Tree Care
Strength and safety
Qualified arboriculturist, Ben wanted a logo with impact – a concept to reflect his ability to tackle all tree work within the domestic and commercial sectors.
Ben needed his logo to demonstrate the care he takes whilst working, both phyciscally; creating a safe environment but also protecting trees and hedges, reducing damage and ensuring longevity of remaining work.
The result: a design which utilises leaf and hand-shaped negative space to create a symbolic tree logo. A modern font and the use of a handwritten script across branded materials creates a friendly, trusted brand.