Logo case study

BIRTH BABY BEYOND

Birth Baby Beyond supports parents on the exciting journey into parenthood through yoga, massage therapy and midwifery. Offering guidance and treatments for couples trying to conceive, support for mothers through pregnancy and birth as well providing classes to help parents settle into life with a newborn.

The logo uses the three B’s to represent a pregnant silhouette, carrying the little heart-shaped baby B. The soft curved font and subtle colour palette, promote the caring nature of the highly trained staff.

 
 

Having already built up a long-term working relationship, it was a real pleasure when husband and wife team Ben and Katie Pike, came to KoltGD to create a brand identity for their own new venture: Eve Communications.

Katie wanted the logo to reflect their core values of excellent communication and understanding of clients brands, products and services - helping clients to ‘grow’ their business.

This was the starting point for KoltGD designing a number of ideas based on growth, farming and business. The final result was the creation of an iconic logo, using a dynamic symbol and strong typographic element.

Katie and Ben loved the idea that the symbol; designed using the company initials, could be used as a graphic on it’s own. The overlapping nature of the symbol, exemplifies their ability to guide and work alongside their clients in a leading but collaborative manner.

The bold typeface and lowercase ‘e’, reflect their strengths and industry experience, whilst maintaining a friendly open feel. The nature-inspired colour palette signifies growth and nurturing alongside a bold sophisticated grey.

Logo case study

EVE COMMUNICATIONS

Steve Reckless from Jump Media Ltd approached Kolt GD to help create the identity for a sister company Tasty Media – A full service video production, promotion strategy and management service, working predominantly with clients within the food and agriculture sectors.

Tasty Media uses the latest technology to create content-rich, visually stunning videos.

Steve was clear that the logo needed to show strength and reflect years of experience in TV documentary production, travel and corporate films. Whilst also appealing to the target sectors; who may have had little or no experience in using video for promotion purposes. The identity therefore needed to remain approachable yet confident.

Steve was also keen to create an icon to sit alongside the logotype, which could be animated on future projects.

 

TASTY MEDIA

Logo case study

 

Logo case study

GROVE LANE BATHROOMS LTD

A New and exciting adventure for plumbing and heating engineers; Paul Musgrove and husband and wife team Jon and Joanne Lane, gave Kolt GD the opportunity to create a brand new identity for Grove Lane Bathrooms – a high end bathroom showroom in Huntingdon, which offers exclusive, quality products, exceptional customer service and a bespoke design service.

Kolt GD used a beautiful script font to create a unique and sophisticated iconic logo from the company initials. The sleek lines and clear font used on top produced a fresh, clean and dynamic logo which would work on numerous branded items, from stationery to towels. The subtle silver reflects calm and serenity - everything you would wish to experience in a beautiful new Grove Lane Bathroom in your home.

 

Logo case study

PLUMB RIGHT (CAMBS)

Logo designed for hubby, a friendly and reliable plumbing and heating engineer based in Sawtry, Huntingdonshire.

With ‘all aspects of plumbing and heating undertaken’ by this one-

man-band entrepreneur, the logo needed to represent both water and heating aspects of Christian’s services. The logo also needed 

to be clear and vibrant enough to work well across branded items 

including workwear, stationery and van signage.

 

As a registered Gas Safe engineer, Christian provides a full range of domestic plumbing and heating services as well as full bathroom installations. Christian can provide a one stop service including tiling, plastering and building works, using trusted trades that he has worked with for many years.

Please feel free to call Christian on 07941 976458 for all your plumbing needs! Free plug! Or visit his website at https://www.plumbrightcambs.co.uk

Logo case study

DRAYTON TREE CARE

Logo designed for Ben Lane, owner of start- up business Drayton tree care.

Ben wanted a logo with impact –something to reflect his ability to tackle all tree work within the domestic and commercial sectors. As a qualified arboriculturist, Ben also needed his logo to demonstrate the care he takes whilst working, both phyciscally creating a safe environment but also protecting trees and hedges, reducing damage and ensuring longevity of remaining work. 

The result: An icon which utilises leaf and hand-shaped negative space, to create a symbolic tree logo. A modern font and the use of a handwritten script across 

branded materials creates a friendly, trusted brand.

 
 

Logo case study

DRAYTON TREE CARE

Logo case study

KIMBLE'S DAY NURSERY

Owners Paul and Kimberley, and Manager Laura were looking for a friendly, vibrant identity for their brand new venture Kimble’s Day nursery.

Kimble’s pride themselves on the highest level of safety and care for each child, whilst also encouraging individuality.

The designed logo represents the safe and nurturing environment of the unique setting based in Sawtry, Huntingdonshire. The bright colours and smiling faces bring life to the design and portray the fun that the children experience whilst learning and developing. 

The vibrant identity; including a graphic patterned element of pre school related drawings, adds strength to the brand which is carried across items including advertising, leaflets, banners and both staff and childrens T-shirts.

 

Branding continuity

RED TRACTOR ASSURANCE

Red Tractor is the largest food standards scheme in the UK, covering animal welfare, food safety, traceability and environmental protection – ensuring you can trust the food we all eat. 
 

"Red Tractor stamped food and drink has been responsibly produced to some of the most comprehensive and respected standards in the world. All stages are regularly checked by independent experts. All the major UK supermarkets use our standards as the basis for their UK sourced food." https://www.redtractor.org.uk/what-we-do

Kolt GD has had the pleasure of designing numerous items for print including regular sector newsletters, show stands and banners, marketing updates and sector logos. 

With strict branding guidelines in place, Kolt GD has maintained standards whilst remaining highly creative on all projects.

 

A stopped start-up

SENIOR CLERKS

Senior Clerks was a start-up business that sadly failed to start. Not entirely uncommon, but a shame nonetheless. This dynamic logo fitted the company's aims to provide online legal administrator services.

Logo case study

WILL GUY ELECTRICAL

Logo designed for Peterborough-based electricians Will Guy Electrical, who have over 30 years experience in the industry and provide services such as Electrical Installations, Fire Alarm Systems, CCTV Installations/Service Contracts and Access Control.

 

A valued approach to health and safety, a highly skilled workforce plus dedication and flexibility, were key aims that the company wished to portray through a modern iconic logo.

 

The design cleverly uses the company initials in a symbol which has a familiarity and reference to electrical safety standards logos. 

 
 

Product specific logo artwork

PERFECTION FLIES by Simon Robinson

Logo designed for a series of fly fishing flies, designed by Simon Robinson. Artwork designed to be used on packaging and backing cards for fly tying displays.

 

Logo case study

BEAUTY CABIN

Hayley, owner of Beauty Cabin in Sawtry, Cambridgeshire,  asked KoltGD to design a logo as part of a branding relaunch for the business that she had built up over 12 years. The logo needed to represent Hayley's core business values – providing quality beauty treatments from the comfort of a cabin retreat, as well as her experience within the industry. KoltGd was also keen to convey a sense of Hayley's friendly nature and one-to-one approach.

With its sweeping lines and bold font, the logo is both delicate and confident. The botanical icon, represents the therapeutic qualities of the treatments, as well as the natural products and aromatherapy oils that are used. The colours promote calm, warmth and relaxation – everything that you would wish to experience during your time at Beauty Cabin.

 

Logo case study

P.R DECORATORS

With 24 years of experience in his trade, painter and decorator Paul Richardson, was looking to create a new brand identity – to help advertise his vast experience and expand his client list, locally. 

 

The logo; with it’s clean, sharp lines, reflects the precision and high standards that customers can expect from P.R decorators. Whilst the strong mark; created from the company initials, gives the identity stature. The colour palette promotes calm, care and reliability. www.pr-decorators.co.uk

 

© 2018 Design by Kolt Graphic Design