

THE CLIENt
Birth Baby Beyond provide Yoga, massage therapy and midwifery guidance for couples trying to conceive; support for mothers through pregnancy and birth, plus classes to help parents settle into life with a newborn.
THE solution
A soft, curved font and subtle colour palette promote the caring nature of the highly trained staff at Birth Baby Beyond – something the client was very keen to represent
The outer aqua B surrounds the rounded white 'pregnant' silhouette, which in turn 'carries' a smaller, tilted heart-shaped 'B'. Utilsing the three B's inspires trust, support and a feeling of calm.